ROLE:
As a graphic designer for Central Garden & Pet, I worked on a range of projects for the brands Nylabone, Four Paws and IMS Pet/Cadet.
RESPONSIBILITIES:
My daily responsibilities shift to the needs of the company at any given time. This has allowed me to work on print (ad, coupon, catalog, packaging) and digital (e-commerce, social media, web, newsletter) applications, as well as dog photography, and trade show collateral. Most projects have a two-week turn around time.
ALL DESIGNS ARE PROPERTY OF CENTRAL GARDEN & PET.
As a graphic designer for Central Garden & Pet, I worked on a range of projects for the brands Nylabone, Four Paws and IMS Pet/Cadet.
RESPONSIBILITIES:
ALL DESIGNS ARE PROPERTY OF CENTRAL GARDEN & PET.
PROJECTS
Social Media
Catalog
E-Commerce
Photography
Digital Assets
Mural
Social Media
Catalog
E-Commerce
Photography
Digital Assets
MURAL
TASK:
Designed and illustrated a mural for the office kitchen space. Presented two options to the Creative team and worked with the Creative Director to finalize the design direction. The mural highlights common dog breeds and showcases a selection of products made by Nylabone.
Illustrated in Procreate, the final piece was printed on vinyl and adhered to the wall.
Designed and illustrated a mural for the office kitchen space. Presented two options to the Creative team and worked with the Creative Director to finalize the design direction. The mural highlights common dog breeds and showcases a selection of products made by Nylabone.
Illustrated in Procreate, the final piece was printed on vinyl and adhered to the wall.
INITIAL DESIGNS
FINAL DESIGN
SOCIAL MEDIA
SOCIAL MEDIA
TASK:
Working with the Digicomm and Content teams, I was responsible for designing a selection of graphics for the social media pages of Nylabone, IMS Pet/Cadet, and occassionally Four Paws.
The graphics created included product features, interactives, pro tips, memes, and giveaway posts.
Working with the Digicomm and Content teams, I was responsible for designing a selection of graphics for the social media pages of Nylabone, IMS Pet/Cadet, and occassionally Four Paws.
The graphics created included product features, interactives, pro tips, memes, and giveaway posts.
NYLABONE
CADET
CATALOG
TASK:
Designed the visual identity of the 2020 catalog of products for Nylabone.
The catalog was distributed to potential buyers.
Designed the visual identity of the 2020 catalog of products for Nylabone.
The catalog was distributed to potential buyers.
E-COMMERCE
E-COMMERCE
TASK:
Created renderings of new and updated packaging for e-commerce applications across all three brands.
The images below are examples of product renderings for Four Paws.
Created renderings of new and updated packaging for e-commerce applications across all three brands.
The images below are examples of product renderings for Four Paws.
PHOTOGRAPHY
TASK:
Shot for new product launches, including Gourmet Style, Gourmet Style Puppy, and Creative Play.
Photographs were used across our digital platforms.
Shot for new product launches, including Gourmet Style, Gourmet Style Puppy, and Creative Play.
Photographs were used across our digital platforms.
DIGITAL ASSETS
TASK:
Designed digital assets that were used for web applications. Examples of this work include newsletters, ads, and article graphics.
The newsletter below highlights dental care in pets. The graphics are for an informational article about toxic foods for cats.
Designed digital assets that were used for web applications. Examples of this work include newsletters, ads, and article graphics.
The newsletter below highlights dental care in pets. The graphics are for an informational article about toxic foods for cats.
NEWSLETTER
NEWSLETTER
GRAPHICS
GRAPHICS
