ROLE:
As a graphic designer for TFH Publications, a subsidiary of Central Garden & Pet, I worked on a range of projects for the brands Nylabone, Four Paws and IMS Pet/Cadet.
RESPONSIBILITIES:
My daily responsibilities shift to the needs of the company at any given time. This has allowed me to work on print (ad, coupon, catalog, packaging) and digital (e-commerce, social media, web, newsletter) applications, as well as dog photography, and trade show collateral. Most projects have a two-week turn around time.
ALL DESIGNS ARE PROPERTY OF CENTRAL GARDEN & PET.
As a graphic designer for TFH Publications, a subsidiary of Central Garden & Pet, I worked on a range of projects for the brands Nylabone, Four Paws and IMS Pet/Cadet.
RESPONSIBILITIES:
ALL DESIGNS ARE PROPERTY OF CENTRAL GARDEN & PET.
PROJECTS:
Social Media • E-commerce • Digital Graphics • Catalog • Packaging • Tradeshow • Mural • Illustrations • Photography •
SOCIAL MEDIA
SOCIAL MEDIA
TASK:
Working with the Digicomm and Content teams, I was responsible for designing a selection of graphics for the social media pages of Nylabone, IMS Pet/Cadet, and Four Paws.
Examples of some of the graphics are below.
Working with the Digicomm and Content teams, I was responsible for designing a selection of graphics for the social media pages of Nylabone, IMS Pet/Cadet, and Four Paws.
Examples of some of the graphics are below.
Nylabone
Cadet
Four Paws
E-COMMERCE
TASK:
Created product renderings for e-commerce applications across all three brands.
The images below are examples of product renderings for Four Paws.
Created product renderings for e-commerce applications across all three brands.
The images below are examples of product renderings for Four Paws.
Amazon A+ Content Designs
DIGITAL GRAPHICS
DIGITAL GRAPHICS
TASK:
Designed digital assets that were used for web applications.
The graphics created included ads, article graphics, and newsletters.
Designed digital assets that were used for web applications.
The graphics created included ads, article graphics, and newsletters.
Ad Graphic
Article Graphic
Newsletter
CATALOG
CATALOG
TASK:
Designed the visual identity of the 2020 catalog of products for Nylabone.
The catalog was distributed to potential buyers.
Designed the visual identity of the 2020 catalog of products for Nylabone.
The catalog was distributed to potential buyers.
PACKAGING
TASK:
Assisted in designing the packaging and supplementary assets for the Gourmet Style Product Line.
Products sold in multiple locations including Petco, Chewy, Walmart, and Amazon.
Assisted in designing the packaging and supplementary assets for the Gourmet Style Product Line.
Products sold in multiple locations including Petco, Chewy, Walmart, and Amazon.
TRADESHOW
TASK:
Designed print advertising and product showcases for Global and SuperZoo tradeshows.
Assets below were designed for the 2023 tradeshows.
Designed print advertising and product showcases for Global and SuperZoo tradeshows.
Assets below were designed for the 2023 tradeshows.
MURAL
TASK:
Designed and illustrated a mural for the office kitchen space. Presented two options to the Creative team and worked with the Creative Director to finalize the design direction. The mural highlights common dog breeds and showcases a selection of products made by Nylabone.
Illustrated in Procreate, the final piece was printed on vinyl and adhered to the wall.
Designed and illustrated a mural for the office kitchen space. Presented two options to the Creative team and worked with the Creative Director to finalize the design direction. The mural highlights common dog breeds and showcases a selection of products made by Nylabone.
Illustrated in Procreate, the final piece was printed on vinyl and adhered to the wall.
Initial Designs
Final Design
ILLUSTRATIONS
TASK:
Collection of illustrations created for social media and the Creative Play toy line.
Assets were used across our digital platforms.
Collection of illustrations created for social media and the Creative Play toy line.
Assets were used across our digital platforms.
Social Media
Creative Play Illustrations
PHOTOGRAPHY
TASK:
Shot for new product launches, including Gourmet Style, Gourmet Style Puppy, and Creative Play.
Photographs were used across our digital platforms.
Shot for new product launches, including Gourmet Style, Gourmet Style Puppy, and Creative Play.
Photographs were used across our digital platforms.
