ROLE:
As a graphic designer for TFH Publications, a subsidiary of Central Garden & Pet, I worked on a range of projects for the brands Nylabone, Four Paws and IMS Pet/Cadet.
RESPONSIBILITIES:
My daily responsibilities shift to the needs of the company at any given time. This has allowed me to work on print (ad, coupon, catalog, packaging) and digital (e-commerce, social media, web, newsletter) applications, as well as dog photography, and trade show collateral. Most projects have a two-week turn around time.
ALL DESIGNS ARE PROPERTY OF CENTRAL GARDEN & PET.
As a graphic designer for TFH Publications, a subsidiary of Central Garden & Pet, I worked on a range of projects for the brands Nylabone, Four Paws and IMS Pet/Cadet.
RESPONSIBILITIES:
ALL DESIGNS ARE PROPERTY OF CENTRAL GARDEN & PET.
PROJECTS:
Social Media • Mural • Illustrations • Photography • E-commerce • Catalog • Packaging • Tradeshow • Digital Graphics
SOCIAL MEDIA
SOCIAL MEDIA
TASK:
Working with the Marketing and Content teams, I was responsible for designing graphics for the social media pages of Nylabone, IMS Pet/Cadet, and Four Paws.
Examples of some of the graphics are below.
Working with the Marketing and Content teams, I was responsible for designing graphics for the social media pages of Nylabone, IMS Pet/Cadet, and Four Paws.
Examples of some of the graphics are below.
MURAL
TASK:
Designed and illustrated a mural for the office kitchen space. Presented two options to the Creative team and worked with the Creative Director to finalize the design direction. The mural highlights common dog breeds and showcases a selection of products made by Nylabone.
Illustrated in Procreate, the final piece was printed on vinyl and adhered to the wall.
Designed and illustrated a mural for the office kitchen space. Presented two options to the Creative team and worked with the Creative Director to finalize the design direction. The mural highlights common dog breeds and showcases a selection of products made by Nylabone.
Illustrated in Procreate, the final piece was printed on vinyl and adhered to the wall.
ILLUSTRATIONS
TASK:
Illustrated for social media posts and the Creative Play toy line.
Assets were used across our digital platforms.
Illustrated for social media posts and the Creative Play toy line.
Assets were used across our digital platforms.
PHOTOGRAPHY
TASK:
Photographed for new product launches, including Gourmet Style, Gourmet Style Puppy, and Creative Play.
Photographs were used on social platforms, e-commerce sites, and other digital + print collateral.
Photographed for new product launches, including Gourmet Style, Gourmet Style Puppy, and Creative Play.
Photographs were used on social platforms, e-commerce sites, and other digital + print collateral.
E-COMMERCE
TASK:
Created product mockups and graphics for e-commerce applications across all three brands.
Images were predominantly used for the company’s Amazon store.
Created product mockups and graphics for e-commerce applications across all three brands.
Images were predominantly used for the company’s Amazon store.
CATALOG
TASK:
Designed the visual identity of the 2020 catalog of products for Nylabone.
The catalog was distributed to potential buyers.
Designed the visual identity of the 2020 catalog of products for Nylabone.
The catalog was distributed to potential buyers.
PACKAGING
TASK:
Assisted in designing the packaging and supplementary assets for the Gourmet Style Product Line.
Products sold in multiple locations including Petco, Chewy, Walmart, and Amazon.
Assisted in designing the packaging and supplementary assets for the Gourmet Style Product Line.
Products sold in multiple locations including Petco, Chewy, Walmart, and Amazon.
TRADESHOW
TASK:
Designed print advertising and product showcases for Global and SuperZoo tradeshows.
Assets below were designed for the 2023 tradeshows.
Designed print advertising and product showcases for Global and SuperZoo tradeshows.
Assets below were designed for the 2023 tradeshows.
DIGITAL GRAPHICS
TASK:
Designed digital assets that were used for web applications.
The graphics created include ads, article graphics, and promotional material.
Designed digital assets that were used for web applications.
The graphics created include ads, article graphics, and promotional material.
